Sunday, October 4, 2009

FLUNKING THE TEST ... AT STARBUCKS IN HINGHAM!


Tension was mounting at the Starbucks on Derby Street in Hingham, Massachusetts tonight as I made the scene -- minutes before closing -- intent on taking the VIA Taste Challenge. "I'm not too late for the test, am I?," I asked, "I go to Starbucks nearly every day and, trust me, I can tell the difference between a Genuine Grande Drip and a cup of Instant Coffee." For those who aren't in the loop, the VIA Challenge works as follows: A Starbucks Barista hands you a cup of their regular drip coffee and their new VIA "Coffee in an Instant" and asks you to guess which is which. It's sort of like a cross between the Pepsi Challenge and the classic Folger's commercials where they replaced the coffee in a swank restaurant with Folger's Instant Crystals. The Barista (pictured above) prepared both coffees for me and handed me the cups with much fanfare. I took one sip of each and immediately pronounced my judgment. One of the cups tasted watered down. "There's no question," I said, smugly, "This one is fresh brewed and this one is instant!" "Wrong!," he said, "You've picked the VIA Starbucks Ready Brew!" I gasped in horror. The Barista smiled and handed me a certificate for a Free Tall Brewed Coffee on my next visit but -- to be honest -- I'm not sure I'm going to use it. Afterall, why would anyone bother with Starbucks' brewed coffee anymore, given that it doesn't taste as good as instant crystals ...?!?

6 comments:

garnett109 said...

what's with the expression on that dudes face?
Constipation?

Beth said...

For real? You thought the instant was better? Has Starbuck's just put themselves out of business? I'm amazed at the results of your challenge, and I think I gasped in horror right along with you! Hugs, Beth

barb said...

just caught up with last several posts. leah is beautiful---and so is yourdad's hat!! i remember when we used tasters choice instant coffee and it was better than what we had been using. that was long time ago. barb

Lynne said...

Maybe you should try it again...a fluke!

Bucko (a.k.a., Ken) said...

I wonder if they purposely make the instant stronger, to help promote.

By the way, it is a powder, not crystals (I mail order SB and they sent a sample a month or so ago :o)

Dawn said...

Wow! I am shocked!

be well...