Cheers erupted at 7th and Montana today as word spread that Local Entrepreneur Robert is putting seed money into a new venture on Montana Avenue, Greens-up!, a "sprouting" new business that will serve-up "healthy, crisp, alternative food" right next to Our Favorite Starbucks. The Greens-up concept is simple: Folks will be able to choose from a selection of greens, toppings, meats/proteins, fruits, nuts and dressings or order one of the "chefs selection," a series of signature salads. "There's a real opportunity here," said Robert, a New York transplant, "For whatever reason, there aren't any restaurants around here focusing on salads." That might be because the City of Santa Monica takes great pleasure in burying entrepreneurs like Robert in mountains of fertilizer. Not only that, but he's having a tough time finding good help. "The work ethic around here is terrible," he said, "People don't return phone calls, contractors discuss business while munching on apples ... it's a nightmare." I guess it's true what they say: It's not easy being Green ...!