The "Messe" in Berlin is the name for what they call the "Fairground," which is where big trade shows take place. Actually, "big" is an understatement. I'm in town for a show called IFA which is the world's largest consumer electronics/home entertainment show. It is so big that each "booth" can occupy an entire building and getting from place to place can be a nightmare. I spent most of today rushing from meeting to meeting from 8:00 a.m. to nearly midnight and the show hasn't even started yet. Oh, well. I guess they don't call it "the Messe" for nothing ...!