Tuesday, May 31, 2011


X marked the spot all weekend at 7th and Montana as a team of skywriters repeatedly circled the airspace over Our Favorite Starbucks, leaving a stream of Xes in their wake. At first, I wasn't sure what to make of it. Was someone marking our neighborhood as a warning ("Keep your distance ... you're entering unpredictable local loon territory!")? Or was it a UFO alert ("Danger: Unidentified Fritters Onsite!")? It turns out it was none of the above. Twentieth Century Fox was behind the whole thing: It was a teaser campaign for the latest X-Men movie. X-Men: First Class hits theaters on Friday.


Anonymous said...

And I was thinking it was just some sort of objet trouve. But everything seems to have some PR behind it. ~Mary

Paula said...

It was something different there.

Bucko (a.k.a., Ken) said...

Cool to be in the heart of the advertising.