It was a sad day in Santa Monica as word spread today that Patty's Pizza -- a local institution known for its good food and friendly service -- is shutting its doors and moving its "take and bake" pizza business entirely online, leaving the building across from Our Favorite Starbucks virtually empty. "The slice business just doesn't pay the rent anymore," said Patty, an entrepreneur who has been doing business at 7th and Montana since 1991, "I had to move everything online." And who can blame her? If you're a small business owner in Santa Monica these days, half your profit goes into taxes. Add to that the Astronomical Rent you would owe the Infamous Schnooks who own the "Patty's Building" and there's not a lot of dough left for Pizza or anything else. You can slice the numbers any way you want, but all you'd end up with is a recipe for disaster ... a business more flat than a Pizza Margherita. The good news is, you can still get Patty's by ordering online. Just register, build your pizza by choosing the size and toppings you want, enter where and when you want the pizza delivered and -- voila -- you're in business. And so is Patty. Patty's Pizza is also available at Trader Joe's, Whole Foods, Bristol Farms and Gelsons.
Saturday, February 27, 2010
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6 comments:
I wish Patty so much luck with her new online business. I feel so bad when I hear someone has to close their doors.
I hope everyone puts their order in and that it turns out to be the best online ordering ever!
Hugs, Rose
With customers like Trader Joes, I am sure she will stay on her feet.
Good luck to Patty.
Sadly this is the story all over. I know NY definitely has a high cost of living. (Hugs)Indigo
Good thing online is an option! Can you imagine Fax in pizza?
That's really a shame. Will she be working out of her home, or maintaining some sort of larger kitchen somewhere?
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