We're all used to seeing larger-than-life celebrities at 7th and Montana, but my experience at last night's premiere of Steven Spielberg's latest film, Transformers, takes the concept to new heights. In place of the usual line-up of A-list celebrities, the stars on the red carpet -- and the main characters in the film -- were 200-foot tall Robots. Inside sources tell me that work on the film was in many ways "liberating" given that inanimate objects don't expect much "celebrity treatment." It must also have been more lucrative, given that the entire premise of the film is based on a set of toys you can buy from Hasbro which transform into cars and trucks you can buy from Chevy. Despite the obvious commercialism, the film itself is a lot of fun and loaded with action. The premiere was also larger-than-life, taking up four separate theaters in Westwood, followed by a party that occupied an entire city block. The movie opens next week.